【英語要約】パン屋ではおにぎりを売れ 想像以上の答えが見つかる思考法

Review

It is often said that "think hard", but I think that few people have learned the method of "thinking." So how do you think about it? This book is one of the best ways to face that important question.

The author, Naofumi Kakiuchi, is a talented editor who has grown more than 50 books into 100,000 best-selling books. You might think it's a gift of creative flair, but the authors describe themselves as trivial. Why was such an author able to make a best-selling series? That is because I have acquired my own "thinking technology" and made it into a verbal language.

In this book, the "thinking technology" is generously explained in detail. The idea of ​​selling rice balls at the bakery in the title was created by one of the techniques to think about, the "shifting method." If we sell products created by shifting the charm of the bakery, such as “rice balls made seriously by the bakery,” we may be able to attract new customers. It can be said that this book's greatest attraction is that it contains such specific points of interest in abundance of applications.

If you quickly learn "how to give ideas" that few people are still wearing, you will be regarded as "a person with planning power" by others. Moreover, it will broaden the range of options available for a happier life.

Main points of this book

Point 1

The act of "thinking" in achieving the purpose has the power to change the future.

Point 2

In order to generate ideas, it is effective to think in accordance with the three rules of "deciding goals," "inputting and organizing the current situation," "thinking = "widening thoughts + deepening thoughts"".

Point 3

Hit makers who look like genius take a lot of time to think. It is good to take time to think so that you can carry out what you think and create your own future.

There is a breaking power in the act of thinking

Idea solves my worries

This book begins with a problem. A high school boy who attends a boy's school and doesn't have much interest in girls wants to make friends with many girls. However, there is no chance to get acquainted with the girl and no courage to pick up. How can he make a girlfriend?

Here's the answer to this book. Established "Women's School Study Group" under the name of "Cultural Festival Research Project". Under the "sense of good cause" called research, he calls out to high school girls and calls them a street survey to make friends.

This is a true story based on the author's experience. The author was shocked more in that his thoughts solved his worries than he actually made friends. From that, I realized that "the act of thinking has a brilliant breakthrough power." “Thinking” here means “thinking to achieve the purpose”. "Thinking" requires technology. Based on this book, learn the equation for "thinking" and make "thinking technology" your own.

Three things you want to know about "thinking"

"Thinking" is "expanding" + "deepening". "Expanding" means creating new things in consideration of possibilities, and "deepening" means thinking about intrinsic value. The "Hobonichi Techo" has achieved both of these. After deeply considering the essential value of the notebook and giving it a value of “LIFE's BOOK”, we will try to expand the way to enjoy it, such as a notebook cover with various variations, usage examples, and notebook-themed events. There is. In this way, "broadening" and "deepening" are the bases of "thinking" on any topic.

Next, let's recognize that "thinking" is different from "thinking" or "knowing." "Thinking" is different from "thinking", which means simply feeling or feeling. It is to think consciously for the purpose. In many cases, this "thinking" is mistaken for "thinking."

In addition, there are cases in which a person misunderstands what they "know" as "thinking" by investigating. Inputs are just "materials for finding answers". Examining and putting together is not the goal.

Furthermore, there are two types of "thinking": "think logically" and "think illogically". When you think about "thinking," many people think of "logical thinking." However, when thinking about things that have never existed and the future of society, that alone is not enough to give an answer. When thinking about the "future", it is necessary to "think illogically". By combining thinking that starts with logic and thinking that starts with illogical things such as intuition and thought, the level of "thinking power" will improve.

Thinking technology changes the future

Do you know the word "machichuka"? Old-fashioned ramen, dumplings and fried rice are sold, and it is cheap and full of volume. It's an ordinary Chinese restaurant. However, it was named “Machichuka” and was introduced on TV and SNS. Then, despite the fact that nothing changed at the Chinese restaurant itself, it turned into a charming restaurant popular with young women. In this way, even if the same thing is changed, just changing the viewpoint makes it attractive and creates different values.

By using thinking technology, it is possible to create value that can be a keyword for the coming era. However, surprisingly few people have acquired this technology. Therefore, if you learn it quickly, it will be a powerful advantage.

The author wasn't originally good at creative sense, but he's been running best-sellers. The secret is that the book-editing know-how, which had become an individual technique, was verbalized so that the "thinking technique" could be shared.

Patience is required to "think". However, even the smallest of things will surely bring about change by accumulating everyday. Eventually, the technology to think will be acquired, the behavior will change, and the brain will also change. Then, the influence spreads to the surroundings and changes the thoughts and actions of others. Whether or not you can realize the future you envision depends on your thinking.

[Must read points!] Three rules for creating ideas

Rule 1: score a goal

From here, let's introduce a method to specifically acquire "thinking technology" and generate ideas. Generating ideas is not the privilege of someone with special abilities or skills. Anyone can come up with an idea if they know how.

In order to generate ideas, it is advisable to use the three rules of “deciding goals,” “inputting and organizing the current situation” and “thinking = “widening thoughts + deepening thoughts””.

First, you have to set goals, which are goals. Most worries are caused by missing goals. Moreover, thinking is often stopped by common sense, and the purpose of the means often occurs. If you start from "first place" and score a goal, you will not get lost in the maze of thought.

Rule 2: Input and organize the current situation

The next step is to sort out the current situation. Specifically, it goes through three processes: "determine issues," "input necessary information," and "organize input information."

First, decide what the challenges are to reach the goal.

Next, input to solve the problem and reach the goal. If the purpose is clear, the “color bath effect”, in which the information that you are aware of naturally gets into your eyes, can be input efficiently. Don't spend too much time here, and move on when you have about 60% input.

Finally, organize the input information. At that time, it is good to be aware of two things: universality inside human beings, thinking about the real intention, and doubting the input information.

Instead of aiming for perfection from the beginning, practice along these three processes.

Rule 3: Think = "Expand ideas + Deepen ideas"

Crossing method

From here, let's focus on Rule 3 for thinking. There are two elements to think: "broaden your thoughts" and "deepen your thoughts". We will explain some of the various thinking methods in this book.

The first is the "crossing method," which is said to have been used by Steve Jobs. This spreads thinking, and many hit products such as "Unko Kanji Drill" and "Lactobacillus Chocolat" have been created.

Specifically, in search of “newness” and “sympathy”, which are the two major elements of a hit, we will simply combine “words we have never met” with each other. Let's say you have a plan to reduce employee turnover. In that case, try combining words that came up with a focus on "leave job" with "leave job lunch", "leave vacation", "celebrity leave job", "home leave job", and so on. Then, in the end, something like "this could be done" is born. This is what gives birth to interesting and unexpected things.

Shift method

There is a "shift method" as a way to spread your thoughts. This is a method you can use if you want to blow a new breeze on something that already exists.

In this way, the author has made a book a bestseller. There was data that a woman in her 40s bought for some reason the book "Nobita's Lifestyle", which was originally created as a self-development book for young business people. Eventually, a postcard sent from elementary and junior high school students revealed that the mother had bought it. Therefore, the author took measures to shift the position of this book to "a book that can also be used as reading impressions for children." Then, a bestseller with over 400,000 copies was born. Thus, shifting the value of something that already exists increases the chance that new value will be created.

360 degree decomposition method

One of the ways to deepen your thoughts is the thinking method that allows you to "look for good things," which is also called the "360-degree decomposition method." This is a method of disassembling from 360 degrees in all directions and forcibly writing out attractive and valuable points.

First, write the theme in the middle and write the "genre" around it. Then, add what you can think of about the theme for each "genre". At this time, the trick is to write not only bad things but also good things.

For example, the publishing industry has long been said to be in a publishing recession. However, without stopping thinking, I think about how to get more books to buy and buy by "360 degree decomposition method". If "book and health" is the theme, many people with good health and longevity have reading habits, reading rejuvenates the brain, and short reading greatly reduces stress. The fact that these data are not well known shows that there is a lot of room to convey the value of books in terms of "books and health".

Habits to further improve thinking skills

Time to think creates your own

The author writes "thinking time" in the schedule field of his notebook and takes a dedicated time. The recommendation is to incorporate it in the schedule even in 30-minute units according to your own pace. Many people tend to spend more time on lesser importance but more urgency. On the other hand, it is difficult to spend time on high importance but low urgency. However, that would prevent me from doing what I wanted to do. That is why it is important to secure time to think.

People who produce outstanding results, such as famous TV producers who have created many national hit programs, all have in common that they will continue to think over time. If you continue based on the technology you think, it will be fun to think. By doing what you think like this, you will be able to live more like yourself.

Recommendation of reading

"2 choices" "Lummarizing method" "My Goto, You Goto, Social Goto" "Sugoroku Law". Although it could not be explained in the summary, many thought methods for broadening and deepening these ideas are introduced in this book, along with a wealth of concrete examples. In addition, it also contains how to create a "thought notebook" that the author calls "self-meeting." The specific episodes introduced and the experiences of the authors are very interesting, and you will want to try any of the thinking methods immediately. I hope you will make use of each thinking method in your daily planning. I think you will be able to experience the moment when your eyes open.

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