【英語要約】戦略読書

Review

There are many "books for reading". Reading is indispensable for business people, as flyers do not understand. However, in the background of such reading books, while there is a desire to "select and read books that are useful for business and life as efficiently as possible", there are many worries that "I do not know what to read" Isn't it because that person has it? In fact, if you go to a bookstore, you will end up with a huge number of books.

The book introduces a strategic reading method that is neither fast reading nor extensive reading. Just as there is a strategy in management, there is a strategy in reading. Even if we compare our management resources to reading, we will dynamically change the content, volume, and reading of the book according to our career stage and purpose. It is, so to speak, "aggressive reading". The "Reading Portfolio Matrix", which allows you to see at a glance what kind of book you should read now, will save the "lost lamb" of the book.

This book is a collection of a book of the same name that was published in 2015, and in addition to extensive revisions and corrections, the review of 84 recommended books by the author has been expanded. If you want to create a person who is unique and different from others, why not try "Strategy Reading"?

Main points of this book

Point 1

People's thoughts are made up of what they have read. If you read only the same things as people, you will be a boring person who can only say "the same thing as other people". "Strategic reading" is the reading to get out of it and create uniqueness.

Point 2

Strategically read 200 books over the entire two years. Then you can build a new brain.

Point 3

The content and volume of reading, and the "reading resource allocation" of reading should be changed dynamically according to one's situation and purpose.

[Must read points!] Strategy reading

People are made up of "what to read"

Koji Mitani, an author who loves reading, has been familiar with many books since he was a child. I read science fiction, science books, and Japanese children's stories, and randomly read them after the university ronin. At that time, I was happy if I was just immersed in stories and new knowledge. But as an adult, I began to think that reading requires "strategy."

One day I was in my second year as a member of society, the first time I had an opinion with people at work. At the same time as my colleague, he said the same thing as "◯◯ is XX". A management consultant who can only say "the same thing as another person" has no significance. The author was shocked at how much dullness he had.

The cause was that I had been reading the same things as people for a year and a half. The author, a young graduate consultant, was desperately reading a book to fill his weaknesses. 100 office worker novels such as Saburo Shiroyama and more than 100 basic business books. I read business magazines only, and read many magazines a month. Having lived such a life for a year and a half, I have become a mediocre consultant who can only react to people.

The human mind is made of what we read, just as our body is made of what we eat. Since then, the author has shifted from reading for entertainment and reading for business to reading for creating uniqueness. It is strategic reading (strategic reading), that is, reading that keeps oneself.

Strategy reading for differentiation

Innovative products and services will eventually become overwhelmed by competitors and become commodities. If that happens, the value will drop and it will always be replaced by another company's product. But even if the product itself becomes a commodity, it's a different story if the company has originality.

Satoshi Takimoto, the author of “I want to give you arms,” divided the human resources' specialty (existence of unique value) into the following six. (1) Traders (sales), (2) Experts, (3) Marketers, (4) Innovators (entrepreneurs), (5) Leaders, (6) Investors (investors). And from now on, he explained that he should have the power of (3) to (6), especially "read the inside of the industry" (6). To do so, you have to make yourself a valuable and difficult person to replace.

"Strategic reading" is a reading method that prevents you from becoming a commodity. By devising how to read “what”, “when”, and “how”, it is possible to cultivate one's originality and improve the time efficiency of information gathering and knowledge acquisition. By doing so, you will have the perspective of finding new things in a “complex and difficult” world.

Self-modification plan by reading

What is the utility of reading? It costs 380,000 yen for at least two months to build a new abdominal muscle. So how do you create a new brain? The author's view is that it will be manageable in "a full two years". In other words, if you have two years, you can self-modify.

200 books read in 2 years realize its self-modification. The amount varies, but even if you buy all the new books, it will be less than 200,000 yen. Of course it will take more time. Depending on the thickness and speed of the book, the average time for a book is 4 hours, for a total of 800 hours. However, by spending 30 minutes each morning and evening on smartphones for commuting and attending school, you can spend 500 hours a year. If you continue to read 10 minutes at lunchtime and 15 minutes before going to bed every day, you should be able to produce over 300 hours.

"Strategic reading" brings a supple and strong career (life). From here, I will introduce the specific method of "strategic reading".

Do "dynamic" reading

Reading Portfolio Matrix (RPM)

A business strategy is to "determine how much business resources a company possesses should be allocated to which business." This allocation changes with the situation, time, and time of the business. Reading is the same. It is natural that the resource allocation in the first and second years of working people is different. Only dynamic and step-by-step reading produces a great return without waste.

First, a framework for resource allocation in reading, "Reading Portfolio Matrix (RPM)" is created. Create a simple 2x2 matrix and divide the types of books and magazines you read into four types. The horizontal axis is "Business Degree" and is divided into business type (left) and non-business type (right). The business here is "the field of work at present", and the future work (aspiration) is non-business. The vertical axis is "basic degree", which is basic (bottom) and applied/new (top). Each of these four quadrants is named as lower left: business foundation, upper left: business application, lower right: non-business foundation, upper right: non-business innovation.

Keep in mind that RPM provides a "basic reading policy" and "basic resource allocation" for each reading type.

Divide the book into segments

The four frames in RPM are explained individually.

(1) Business basics (lower left)--turtles that support work

This area is to solidify the foundation of the work you are currently involved in. If you are a management consultant, this applies to management strategy, marketing, sales/sales, service, logistics, accounting, and human resources. Understand the contents by reading one or two books, classic large books, for each theme. It doesn't matter if it takes time.

(2) Business application (upper left)-Rabbit jumping around the work world

Here, about 10 books are read diagonally for each major theme, such as "Complete history", papers, and applied books. At this time, it is important to pay attention to facts and collect them. Determine the resource allocation for each book first. The data collection system is 1-2 hours, and the framework books such as strategy theory and thinking method are carefully selected only those that can be seriously tackled.

(3) Non-business basis (bottom right)-Ryu who flies through nature and the human world

This area includes books in fields far from the business we are currently involved in. Basically, anything that depicts nature or the essence of human beings, such as non-fiction, novels, and manga is acceptable. You can read as much as you like and you can freely distribute one book.

(4) Non-business novelty (upper right)--A bird that invites to a new world

The point in this area is not "new" but "new". I read the "new and rare" book for myself, once a month. Choose things that you don't usually read, things that you see and hear for the first time, things that happen to be noticed at bookstores, things that are trendy, things that are listed in someone's recommendations or book reviews.

Reading policy and resource allocation by career stage

When thinking about reading strategies, you should also consider how "time" should be. The circumstances surrounding us change significantly over time. Reading strategies should be reviewed on a yearly basis.

(1) Phase 1 (workers ▲ (minus) 1st to 1st year)

The "first year" of working as a student is the last "wasteful period". Slowly read masterpieces, classics and famous books without thinking about efficiency. In the first year after getting a job, I aim to read 100 business-related books that are the basis of my work every year. The goal is to give yourself a habit of thinking and be prepared not to become a "useful worker" in a few years.

(2) Second period (2nd to 4th year of working age)

Here, strengthen business applications and choose books that are likely to be relevant to your current work. For non-business books, we aim to break away from commoditization for the purposes of "regaining our strengths" and "widening our horizons." It is desirable to read business-related and non-business-related at a 1:1 ratio. We will keep 100 books a year.

(3) 3rd period (5th to 10th years of work)

It is time to read 1-2 non-business novels a month and get a free idea. Include liberal arts to train new words and logic. A good place to start is the "Todai Class Live for High School Students" series edited by the College of Arts and Sciences of the University of Tokyo.

(4) Fourth period (career change preparation period)

Focusing on the business type of the next desired job type and industry, 100 books are read annually over 1 to 2 years. I will abandon the current business system so that it will not be halfway. Includes 10 basic books and 90 related applications. When choosing a book to read, ask the acquaintances and friends of your desired job for recommendations.

How to read and how to read

Make a difference in how to read

What can be read from the same sentence varies greatly from person to person. It's not easy to read a book or magazine twice as much as a person. However, it is possible to find 5 times more interesting points than a person in one book. If so, what makes the biggest difference in the end is not how much or how to read, but how to read.

Take a magazine article as an example. First, position the article in your knowledge field. Be objective before you get into the article. To that end, "contrast" with past articles is useful. By contrasting, you can maintain an objective and neutral perspective that will not be disseminated in praise or criticism articles.

Next, find "antisense". In the article, look for major changes and changes that upset common sense. Also pay attention to the "numbers" that appear in the article. If you see some numbers such as sales, cost, and share ratio, try adding, subtracting, or dividing. Then, the contradiction and the essence may become visible.

If you have any doubts, think deeper and investigate. Now, if you do a search on your smartphone, you will find out most things. You might ask a question to someone who might know the matter.

Finally, think about the knowledge you have acquired by "abstracting". Instead of storing the cases and information that appear in the article as they are, they are abstracted by integrating them. For example, if you have the data of "YKK's share of fasteners is 40%", try abstracting it and rephrasing it as "an example of a Japanese company that occupies nearly half of the global market."

"How to read"

To use a book as a source of information, don't read it "cleanly". You should use the reading techniques of drawing lines, folding the ears of the page, and devising the reading order.

First of all, draw a line where you read and thought "here". That way, you'll know where to read later when you read it back. You can use a pencil or a ballpoint pen. However, it is good to have 1 to 2 places per page.

Next, when you find good information, fold your ears (upper arm). Basically, you will fold the lined page. If you get too many ears, just fold a few more important ones. In that case, make it lower, not upper. Now the best of best pages are self-explanatory.

Finally, the reading order. Be sure to read literary books "from the front", leaving the author's intentions in mind. However, in the case of business books, the reading order is arbitrary. Some things may be meaningless without the knowledge of the previous chapter, but you can see that in the table of contents. For authors, start with the introduction. Because everything is condensed in the introduction. Read the introduction to find out if you should and should read this book. After that, it is a table of contents and consultation about where to read. Don't skip the introduction, just read it.

Recommendation of reading

As you can see in summary, all the essences of this book are packed in the introduction. Indeed, the author embodied the "reading method" that he advocated. As expected.

What's especially great about this book is that both "reading as a strategy" that returns to your career and "reading as an experience" that enriches your life are well-balanced. At the root of this is the endless reading love of the author and a rich reading experience.

The 519 book guides at the end of the book are also organized by segment for easy understanding. Please take this book as a reference and use it as a reference for "200 books to create yourself". It is a good book that serves as a guide for reliable reading.

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