【英語要約】あえて数字からおりる働き方 個人がつながる時代の生存戦略

Review

There was once a popular word of saying "I want to live by doing what I like." Several years have passed since then, and the chairman of Keidanren has pointed out the "limit of lifelong employment". It will be obvious to everyone that the beginning of an era in which individuals are protected by organizations. From here, we must begin to seriously think about "living with individual power."

Just because you live on your own, doesn't mean you quit the company and start an independent business. What the author reiterates throughout this book is that it is more than just "useful" in the future. It will sooner or later become the role of AI. There is no need to challenge AI to a game that cannot be won. Instead, what we should aim for is to be "meaningful" to someone who says, "I want you to do the work." That is the cornerstone of the survival strategy of individuals required in the coming age.

Even so, some people may be worried that there is no value that they can provide to others. Don't worry. I recommend this book with confidence, saying "It's okay." The methodology is extremely simple and begins with a "gib" that anyone can practice. Simply put, from the perspective of the other party, we will provide something that pleases the other person. It can even become a "work" if it is thanked to many people. You should be able to find your own "gib" in this book.

This is a book that contains the secrets of growth for "living with your own power". Since it is a practice theory that has been verified by the author, it is origami enough to be effective.

Main points of this book

Point 1

From now on, it is important to become a "meaningful" existence for someone. From the perspective of the other person, let's accumulate GIVEs that please the other person. That will eventually lead to "becoming someone".

Point 2

The present age is becoming the age of "human capitalism". Human capital is credit and trust, and by accumulating it, it will naturally continue to generate returns. It is indispensable in an era of high speed.

Point 3

Let's consider “rice work” for making money and “life work” for purpose of life separately.

Get out of the world of numbers and give

Being "meaningful" to someone

Now that we have entered the age of peace, we have clearly realized that lifelong employment cannot continue. The days when organizations protect the lives of individuals are a thing of the past. It is becoming an era when individuals work independently while not depending on the organization.

In a highly-developed information-oriented society, functions and skills that are only "useful" are imitated immediately and do not compete. In the coming era, we need to be "meaningful" to someone who says, "I want you to do the job, not someone else." Deviation is not the basis of trust. It's not the number of followers on SNS. There is a need for “battle-tested” human resources who have a proven experience in practice, rather than a title or educational background, who can compete with such “number ghosts”.

If you stack GIVE to make someone happy, you will also gain battle-tested experience points. Being "meaningful" to a particular person eventually leads to "becoming someone". To do so, you must first come from a world that chases numbers.

Possibility of connection

The corona shock has brought us an experience in which the foundation of our lives has collapsed from our feet. What caught my eye was how the people involved in agriculture and fisheries, who had a large number of canceled products, were able to connect and support each other through Facebook.

It will continue to be important for individuals to create such “mutual and mutual assistance links”. By connecting people who are physically separated from each other, it is possible not only to see things in a multifaceted way, but also to support the other person in an emergency.

Let's change our point of view here and think about business relationships and relationships of trust. At Google, which is full of diversity, as long as it's a Google companion who shares the same values, it is unconditionally accepted to proceed with the work. This is because "suspecting people is a useless cost." This can be said to be "hyper-goodness theory." Trust your opponent and give your knowledge and know-how. In that case, the idea will evolve at an accelerated rate, the output will be produced at an overwhelming speed, and as a result, one's potential will expand.

[Must read!] Give your thoughts a wider range

Get the perspective of others

Act of giving = There are two types of give. It is the give that is done from the "one's point of view" that gives the knowledge that he has. "Given that person probably needs this," it is the give of the other person's perspective that puts his or her thoughts on. The latter is recommended in this book.

Giving from the "other's point of view" is important because it is an idea that I don't have. For example, when you give a present to someone you like, you think, "I said I like flowers, so I'm sure they will be happy with roses." You don't usually decorate flowers, but you come to a florist and select the "flower you want to decorate in the room" from the "other's perspective". At this point, you have a perspective that you never had before.

If you continue to give from the perspective of the other party, a trusting relationship will eventually develop. If the other person likes you, you're the "who" of that person. Reflecting the values ​​of the other person in one's thoughts broadens the horizons and promotes self-growth.

Between induction and deduction

A variety of ideas that turn a pinch into an opportunity will be a weapon in an era where we do not know what will happen. "Abduction" is an effective way of thinking in such times. It is an idea in the middle between induction, which derives one truth from many facts, and deduction, which captures concrete phenomena in the world based on principles. Derivation of a hypothesis from a small number of data by induction, and diversion of that hypothesis to a different group and verification. In short, the idea of ​​abstracting things and diverting them to other ideas.

Abduction is also used in business settings. For example, the low-priced online printing service Laxul is a conversion of an airline's mileage business into the printing industry. Vacant seats in aircraft have high fixed costs, and the loss due to non-operation is very large. Therefore, we will provide free tickets to regular customers who have accumulated miles and fill up empty seats. "Raksul" is the same as this, and a low-priced service is established by sending an empty printing press to a large print order. These share the business imperative to take advantage of the "value difference" between users and providers. Similarly, capsule-type coffee "Nespresso" is a service that diverts the printer business, which makes a profit from replacement parts such as toner.

Abduction's strength is that it is possible to find the existing business's text and abstract it, and divert it to another industry to create a new business.

And the give is the easiest abduction. By learning from the perspective of the other person, you can gain new ideas.

To the age of human capitalism

Value created by trust and trust

It is clear from the transformation of capitalism that the importance of individual power will increase in the future. In traditional capitalism, “money”, “content”, and “business” have been the core of capital. With the advent of crowdfunding, etc., it is moving to the "human capitalism" era.

Human capital here refers to trust and trust. If you have high credit, you can rest assured that you can rent money at low interest rates. In other words, credit indicates low risk. For example, Air B&B eliminates the fear of staying in a stranger's house by increasing user confidence by raising reviews and increasing its value.

On the other hand, trust creates value with the added special feeling of "if not this person" and "if this person". With trust, you can avoid the cost of doubting the other person. It is also possible to connect people in a chain at a tremendous speed and to cause chemical reactions.

Trust and trust are, so to speak, "capital generated by individuals." The bottom line is that its credit grows on its own and continues to generate returns like the compound interest of banks. It can be said that it is an important human capital in an era of rapid changes.

How to find something to give

Make a living

Recently, there is a growing tendency to "live with what you like." As a result, more and more people are rushing to find something they don't like. It's not unlucky to have something you don't like, but focusing on what you like broadens your horizons.

Making life worthwhile is a state of increasing the ratio of "life work = what you like, what you are good at, and what you want to do naturally" in your work. Life is the part where the circles of "what you like," "what you are good at," "what you deserve to pay," and "what the world (someone) needs" are overlapping. Because I like it, I can continue without pain, and eventually I will be good at it. Then, if you can do better than other people, you will be paid for it and it will become something that the world wants.

When I started working as a new graduate, 100% may be "rice work" to earn daily food support (rice). From there, you can find a special skill, expand its range, and gradually increase the "lifework" ratio of your purpose of living, and you will be in a state of "living just what you like". What you shouldn't neglect is to cultivate trust by doing rice work properly. If you distinguish between rice work and life work, and think that "60% of work will be life work in 3 years!", even monotonous work will be worthwhile.

Remove the filter and search for "likes"


Many people find it difficult to find something they like unlike when they were children. It may be because everyone is sympathizing with and optimizing himself to be able to appeal to others by job hunting, etc. Even if you search for "likes" in such a situation, you will miss many "likes", because you may find it easy to earn money. Especially in the present age, SNS is at its peak. You should be aware that you cannot escape the temptation to approve unless you consciously remove the filter of "approval of others."

If you want to remove the filter and search for what you really like, it's best to relax your shoulders with the comfort of "putting an antenna on something that attracts you". Then you'll find that there are moments when your heart becomes happy. Do not bury the moment in your daily busyness, keep it in mind and cherish it. Such time leads to the rediscovery of "likes" that I can be absorbed in.

How to steer your future life

Essentials compass from map

What is needed in the coming era is "to have a good compass, not a map". Originally a map is a tool for getting to your destination without hesitation, but it doesn't make sense in times of unpredictable change. Because the destination itself may change, and I don't know which way leads to the goal. On the other hand, the compass is not a tool for reaching the goal, but rather a tool for knowing the general direction of where to go to go on a path that is unique to me.

A good example is the log POS (recording guide) of the manga “ONE PIECE”. In the route called "Grand Line", where the protagonists Luffy and others sail, the normal current compass does not work due to disturbances in the ocean currents and climate. Therefore, the magnetism of the island is recorded in the log port and it advances to the next island. In the more difficult route "Shinsekai," an island whose magnetism even changes appears. Since there is a risk of losing one route with one log port, it is set so that you can choose the route you should go from among the three routes derived using three.

This real world also has the common point that it is unpredictable, because there are no fixed maps or routes, and even the roads you find suddenly disappear. We too have no choice but to figure out which route to take each time changes occur. Besides, the direction of the compass is also unchanged. It is necessary to continue discussions among people with compasses and continue to adjust the accuracy of compasses. After that, don't forget to form the whole team.

A way of life that connects to life work

In order to acquire a “unique perspective” that no other person has and to be able to say “I want to work with you”, it is better to have more than one company or organization to belong to. Good. It is enough to act as life work. Then increase the opportunity to measure yourself with a ruler other than the company.

Lifework is of a nature that "if you have this, you can live happily", so you do not have to make a fortune. If you can feel the worth of life work, you will be able to deal diligently with the work of the company (rice work). On the contrary, it may be possible to grow boldly. It is important to strike a good balance between life work and rice work.

As you continue to like it, you may be able to give someone a level and you will be able to work. But that is just the result. Eating with lifework is not the goal, but it is more important to broaden your horizons and lead to a way of life that has your own rules. No one will be so happy if they work on what they feel happy and, as a result, are appreciated by others.

Recommendation of reading

This book is packed with hints and tips for individuals to develop their survival strategies. There are a wide variety of things, including how to use SNS, advice on human relationships, and how to balance rice work and life work, and it is concrete.

For reference, I would like to introduce the author's use of Facebook as a tea room space that can be tailored to the taste of the other person. Before you meet the person for the first time, post about three things that will interest the person. I'm interested in it from the beginning, so the other person will read it in advance. Then, when you actually meet, it becomes easier to give a topic that will trigger conversation. Such "mindfulness" creates a relationship of trust with nature.

In the age of living by the power of the individual, how to interact with people is questioned whether online or real. This book generously teaches us useful tips for surviving such times.

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