People who have a business on their own after starting a business, people who gather a lot of customers when they hold seminars, people who have a strong presence on SNS and the Internet…. Successful people are steadily every day He has a strong mental strength that he has worked diligently on---Isn't you thinking that way? At least I wouldn't be too lazy with Gutara like myself.
The author is a successful person who has developed 100 beauty salons in four years from zero. Many people attend the seminar, and there are thousands of members in the online salon. That author, though, said he used to love playing games at home, and he would sleep all the time if he had no plans. Even if he succeeds, his personality does not change, and he seems to be a dimhearted person who thinks, "Well, something happened?" just by being called by the staff.
The author practices "Zubora PDCA", a PDCA that can be turned by people who seem unsuitable for achieving something, such as chattering, guttara, and tiredness. This method is designed in a very fine manner so that it can act and produce results in Zubora. It can be said that it was created because it is an author who knows all about Zubora's nature.
I think this book, which introduces such a method, is perfect not only for people who are fickle, but also for people who have been frustrated by different methods and those who are troubled before the start.
Main points of this book
At the PLAN (planning) stage of Zubora PDCA, it is important to take the time to thoroughly "design" it. Consider the three elements of "business model design," "information design," and "action design."
In DO (execution), be aware of "do it." Each action can be small, so let's do it in a year.
CHECK (verification) enhances the "reproducibility" of actions. Reproducibility is the key to next success.
In ACTION (improvement), consider efficiency based on verification. Aim for various returns with one action, and aim for 6 birds in one stone.
PDCA for the weak
Why PDCA doesn't work
“PDCA” is an acronym for PLAN (plan)/DO (execution)/CHECK (verification)/ACTION (improvement). It is said that “the key to business is to turn PDCA firmly” and “PDCA influences not only business but also private”, but it is not easy to turn PDCA cycle well. The reality is that we forget about PDCA and are forced to solve the problems at hand.
For most people, the biggest reason they can't turn PDCA is probably because it's a hassle. It is troublesome to "plan" well, and tired to "action" hard. There isn't enough time to “verify” and it's better to do something else if it's a troublesome “improvement”. Even if you're determined to go through the PDCA cycle, you get tired of it halfway through—most of you will.
The first step is to assemble a PDCA that can be turned by people with such "three days shaven", "troublesome", and "(likely weak) glass mentality".
Repeat small trials & errors
People sometimes say, “Because everything is an experience, you should hit it and break it.” However, it is quite difficult for a person with a mental glass. That is why it is necessary to make a plan that does not fail, with the main theme of not failing.
Based on that premise, in PDCA “P”, we will focus on creating a plan with as few gaps and roughness as possible. It may be said that "P's failure should be recovered by D, C, A.", but plans at risk of failure are NG at that time. This does not mean "only doing low-risk, low-return businesses", but "making a thorough plan so that even high-risk, high-return business does not take risks."
When putting a plan into action, the first step is to "not hurt" and "step by step." If you try it a little and it doesn't work, you can switch back before it gets hurt. By repeating such small trials and errors, a more elaborate "P for not failing" is created.
[Must read point!] P: Plan carefully
In order not to fail, it is better to tackle because "winning" = easy to get results without being swayed by what you like or want to do.
In this case, "winning" refers to the skill that can solve a person's trouble. To find out what you can win, you can summarize in the report a report about what you have done in the past and what you have achieved, even if it is small, in a report or verbally. It is effective to make a call on SNS.
For example, if you have earned 10,000 yen from selling unwanted items in your home at Mercari, what you have to do when taking photos and what keywords you use in the introduction Send the process carefully. Then, anyone who wants to make an income at Mercari will see the message. Eventually, there will be an increasing number of voices calling for such services, such as "I want you to teach me directly" or "Is there a seminar?"
This "state in which there are people who want your service in advance" is called "audience first." After preparing this state, you can make products and services.
As mentioned earlier, PLAN (plan) is the key to the more “chattering” the fear of failure. It's about taking the time to devote yourself to a thorough "design".
The blueprint requires three elements: "business model design", "information design" and "action design".
Business model design refers to service content, profit (price), and work style. "Service content" discusses "winning" mentioned above, "Profit" discusses setting profitable prices and cost ratios, and "Working" examines working hours, holidays, reservation system, etc.
Information design is to think about how to expose your business, that is, how to advertise, publicize, and publicize. Even if you use SNS, there are various types such as Facebook, Twitter, and LINE@. We will consider how to handle each while holding down the strengths and weaknesses of each.
In action design, think about what you must do every day in order to practice "business model design" and "information design". Let's decide the frequency of sending SNS etc. here.
D: Start small so you can't fail
Find a chance
When you have a negative feeling of "not motivated", it's your chance to start something new. Because when you have negative emotions, you want something.
The former author spent all his unplanned holidays sleeping or playing games. However, it was switched on after seeing a video of a businessman's lecture, and the switch is still on.
If you now have the feeling, "I'm not good at it," it's a sign of action. If you take action and get a small success, the switch-on state should continue.
Do a lot of simple actions
In order for Zubora to act, he must prepare his own environment and support himself. What is needed to create that environment is time (the period during which the plan is executed) and momentum.
To gain momentum, you need "numbers." You can do simple actions, so you can do it little by little, but in a short time and in large quantities.
When he started his blog, he set the goal of "writing 1000 books a year". I didn't consider the quality of the article and decided to stick to the quantity and post it. Then I found articles that were frequently accessed and those that were not. For the first time, he began to consider quality. To verify the quality, we needed 1000 articles.
Be aware of what you do
At the DO (execution) stage, the most important thing is to “do it”. First, decide to finish the plan in a year. Each action can be small. You can do it little by little, so you can do it in a year. After that, it is good to seek results.
Zubola is better suited for short-distance runs than long-distance runs. If you plan for 5 or 10 years, you probably won't do everything in the first year. Also, if the situation changes in 5 or 10 years, it will be necessary to re-plan.
If you are a super Zubora who says "even a one-year plan feels a long distance", you can make a plan with a short period of 1 day, 1 week, 1 month. And be sure to do it. By accumulating such "do it", we will run for one year.
C: Verify and verbalize so that anyone can do it
What you need to do in the CHECK step is to verify your behavior, reveal what you don't need, and "make it so that everyone other than yourself" can do it.
The key word in this step is "reproducibility". Without reproducibility, we cannot tell anyone. The authors are holding seminars because they can improve the reproducibility of their methods. Otherwise, the seminar participants will have no benefit. Also, if the work is not reproducible, the work of the leader will increase and the staff will not grow.
When you succeed, you need to find out why and find out your success patterns and winning strategies. Not only will it lead to new success, it will also be content, and it will be a manual when leaving the work to others.
Add a habit of "languageizing"
In order to make actions reproducible, it is necessary to "verbalize". Verbalization is not about "what I did if I did it somehow", but about being able to explain in concrete terms "If I do this, it will work."
In everyday life, we often make sensory decisions such as "what to eat" and "where to start work". On the other hand, "somehow" doesn't work in business. What kind of clothes do you wear for what reason? Why did you buy this? Give reasons to your usual actions and verbalize what you've been doing "somehow". And if you do everything that way, you'll have the habit of becoming verbal in your business.
"Walling" improves accuracy
It's effective to "talk to people" in order to verbalize what you are doing into content that can be provided to people. Speaking is not a consultation. Just talk about the verbalized content to the other party and hit it. The authors call this "Walling".
Excitement increases when you talk to others about specific ideas and plans. Furthermore, I want to be aware of weaknesses and rough points in my plans and actions, and to reflect those findings as soon as possible. Sometimes I'm confident that I can't win, so I'm dying to put it into action.
The purpose of striking a wall is not to "get a good idea from the other party." Ultimately, it is necessary to verbalize, organize, and polish your thoughts. If your opponent points out, "I can't do that," make an improvement plan and hit the wall again. By repeating this, you can act without blurring.
A: Improve so that you can relax
Aim for 6 birds in 1 stone
At the end of PDCA, ACTION (improvement) is a step of doing what you need to do, doing what you should do, and further improving efficiency based on verification.
Zubora, a freaky person, can't rely on motivation and other mental strength. Therefore, in order to increase the amount of activity, it is important to know where to put strength and where to put it out and to incorporate it into PDCA.
One of them is to "aim for various returns with one action". It is ideal to say 6 birds per stone, not 1 bird per bird.
For example, if you use SNS to aim for 6 birds in one stone, it is quick to reuse the content, such as making Facebook posts as originals for blogs. The author says that he is also making efforts such as recording the meeting of the event and uploading it as audio data at the time of notification.
Reusing content is more than a simple omission. Some customers want to read the content in sentences, some people like the video, and some want to hear it on the move. Creating a “stock solution” of content and reusing it in various ways will also benefit the customer. Let's focus on "stock solution making" to please customers and streamline actions.
Recommendation of reading
What I thought after reading this book is that the degree of chattering of the author is not average. The summarizer is also Gutara, a person who is chattering, but in "Zubora PDCA" all the points where chattering is likely to fail are crushed, and there were many surprises that "the author thinks about such things." For the author, "to be able to help those who are in trouble because they are too chattered" is exactly what "to win".
In this book, each step of "P" "D" "C" "A" is described in more detail. As a first step towards success, why not pick up this book first?