This book is a story about a year after Anna, a female entrepreneur who failed in management, met management consultant Kuroiwa and revived. In the first half, a grand theory that the world is made up of "four countries" is developed along with the idea that a good manager should have. What are the roles played by the residents of the four countries and the traps they tend to fall into? What is the "map of influence" that we should have to avoid falling into that trap? As Anna grows, this book reveals this and is tailored to the great image of a leader.

In the second half, we will divide the world's services into "Pain type that removes people's pain" and "Gain type that gives people fun and value". Until now, it was the "era of dominance" where pain-type services were widespread. However, from now on, it will shift to the "era of influence" where gain-type services that increase the value of each individual will increase in power.

In anticipation of these changes, what kind of mind should we live in? And how should companies make people happy? This book is full of tips that can be used by business people in all positions, not just business owners.

Above all, the story of Anna's rebirth is impressive. From that trajectory, readers will be able to find their own story. "Edison that creates division" that goes beyond the framework of business books and approaches the essence of humans and society. We want you to experience a blissful reading experience.

Main points of this book

Point 1

A good manager should have three aspects: entrepreneur, investor, and strategist.

Point 2

Business people need to be aware of the subjective and objective aspects of business, and recognize the "four countries" with different roles and the four traps that people in those countries are likely to fall into. In the future, great leaders who connect the four countries beyond subjectivity and objectiveness will be required.

Point 3

There are two types of services: a pain type that removes human pain and a gain type that gives people fun and value. The pain type is associated with domination, and the gain type is associated with influence.

Point 4

From now on, it will change from dominance to an era of influence. There, gain-type services are of greater value than pane-type services.

Map of influence

Synopsis of this book

The main character of this book is Anna Ueno (hereinafter referred to as Anna) who appeared in the previous book "The ordinary man who kills a genius". The story begins with a scene in which she, who was active as a genius entrepreneur, is chased by her company and walks around the city with a dull look. Anna stands at a crossroads after being branded as unnecessary by the work she loved. Was everything that I believed to be meaningful an illusion?

Anna discovers Anna, who was once unknown, and visits Toru Shiraishi, who made her first investment. Shiraishi introduces management consultant Hitoshi Kuroiwa, "There are people you should meet." What does Anna need to grow and mature into a loving revolutionary and great leader? In a conversation with Kuroiwa, Anna learns what is important for her resurrection. In this summary, we will extract and introduce the points.

A good manager keeps three people in his heart

There are three types of main players in the business field of society. It is an entrepreneur (inventor), an investor, and a strategist. These three have some aspects as occupations, but they can also be regarded as fundamental human characteristics.

Entrepreneurs believe in new value and create something from scratch. Its role is to bring energy from the future to the present. So what are the roles of investors and strategists? Strategists provide wisdom and leadership to reach their goals. Investors, on the other hand, pay instead of wisdom and leadership. Both of them remember to "wait for time" in the middle of their career.

A good manager is required not only as an entrepreneur for the future, but also as a strategist and an investor who can wait for a huge amount of time.

Subjective and objective

When we embark on a journey, we rely on maps. The essence of a map is size and distance, which tells you how long it will take to reach your destination and how large the location is. This is a "physical map", but what about a "cognitive map"?

A map is essentially just a picture that does not exist in our world. We usually recognize things only "subjectively" and cut out the world. On the other hand, looking at a map means looking at the world from the perspective of a third party, that is, standing in an "objective" position.

What is required of a great leader

The present age is the most subjective and objective era in human history. With the vast amount of information coming and going, people can now select only the world they want to see. On the other hand, the world is getting more and more objective maps, and it is becoming possible to make perfect maps.

What is more important to humans is subjective than objective. But a great leader must be a "connector of the world of cognition" that transcends subjectivity and objectiveness.

Technology and social institutions are much better than in the Middle Ages and the early modern period. Nevertheless, the subjectivity and the objective are too far apart, and I feel a disconnection. Therefore, modern society seems to be widened and divided. Connecting that disconnection is the role required of a great leader.

East, West, Central and Southern

In the map of recognition, the world is divided into "four countries". First of all, the "western country" of technology and change. It is a group of innovation groups like Silicon Valley in the United States, and creates cutting-edge products.

It is the "eastern country" that often conflicts with the "western country." It's a financial district like New York, conservative and focused on the economy and organization.

In the meantime, "Chubu" takes a neutral position. This country is in a position to make laws, attaches great importance to the nation and the public interest, and considers the overall optimization between the new and the old. Close to Washington, D.C. in the United States.

The last one is "Southern". This country likes things that it can sympathize with and values ​​life and family. Their value standard is the satisfaction and dissatisfaction of life.

Balance of four countries

There is an optimal balance between these four countries. An entity that can connect the four while understanding it is called a "great leader." If the world has a population of over 30 million, the population balance of each country will be roughly as follows. There are 300,000 in the west, 600,000 in the central, 3 million in the east, and 30 million in the south.

Two things can be learned from the metaphors of these four countries. One is that "my world is not absolute". The other is that "the only difference between the four countries is the difference in their roles." If they are not aware of it, the people of the four countries will soon suffer from the "four major illnesses."

"Connectors" with the four sick kings

West Disease: Edison's Trap

What are the four illnesses? First of all, the disease that people in western countries are susceptible to is called Edison's trap. The sick are called "Edisons who give birth to division."

The inventor devotes everything to curiosity and moves things at a very fast rate. As a result, it can create a great division in the world. The world in which the genius "Edison who creates division" stands at the top is nothing but a world of domination and paper by the division created by the unconscious.

East Disease: Bunkers Announce "Kickoff of Despair"

Since the east is an economic country, growth is basically good. However, for growth, for sales, and when the original idea is lost, the means become the purpose. And the company kills people's hearts. What is born there is a "bunker without a soul." They are the beginning of turning capitalism into despair.

Central Disease: When Peter Pan Will Self-Destruct

The people of Central are like Peter Pan, who fights for the public and pursues his ideals. However, justice is changing and therefore cannot be reconciled with the accumulated past. Those people turn into "Peter Pan who has forgotten their dreams." When the present justice collides with the past justice, they kill each other with themselves and their companions in the past.

Southern Disease: Swimmy Kills Talent

The southern people act in groups because they are the most populous. The power of the flock, like the fish swimmy in a picture book, is exerted in front of a clear enemy. However, in a situation where the enemy and friends are unknown, the person cannot see the outside of the flock, so he stops thinking and attacks even non-enemy. In this way, the genius is killed unknowingly.

5 leaders

There is a great leader who escapes from these four diseases and connects the four countries. Specifically, the following five people. An elite who uses the economic foundation to make a profit and knows the public interest of the rule-making side (the one that connects the eastern country and the central part). A soundly angry entrepreneur who sends out as a risk taker and puts his talents and abilities into it (the one that connects the western country and the central part). Patrol Knight Commander (connecting the central and southern regions) to protect small safety and health. A family-oriented educated person who earns money in foreign currency and invests in the enhancement of education (the one that connects the eastern country and the southern part). And it is an influencer (connecting the western country and the southern part) that accelerates new trends.

[Must read point!] Pane and gain

Fight against epic leisure

The world of the future will be a battle against grand leisure. Life is longer than necessary, and life lasts for nearly 100 years. Under such circumstances, people are always looking for something that can withstand a magnificent killing of time. For example, hobbies, non-profit activities, labor, etc. Many people try to work again after retirement because they choose to work as a way to make up for their spare time.

An era of increasing influence

In modern times, everyone can be priced using their influence and context. Typical examples are CtoC auction services and services that sell personal time.

But its value changes in context. For example, one hour of a consultant representing Japan is valuable to the manager. But many young people will not realize that much value. The recognition of its value is increasing the division of society.

Relationship between pane and gain

There are two types of goods and services. One is called the "Pain type", which removes things that are inherently annoying, costly, and painful. The other is the "Gain type", and the service itself is fun and interesting.

In a society where different contexts are mixed, Amazon offers consumers many products at a uniform price. Amazon is an invention that removes the magnificent pain of mankind, which is the hassle of getting lost and searching. Also, when the rule of dominance has power, it means that the consumer does not have to think about other options. Amazon has the power because it creates exactly that situation.

Is there love

From dominance to an era of influence

If we don't have to think about other options, human suffering will be as close to zero as possible. But does it really make humans happy? The ultimate reduction in pain does not make people happy. What is needed there is love.

What love brings to people is the spread of their own value. The service that removes Pain dominates people. However, the times change from dominance to influence. In the long time-killing of life, people live to create a unique story with themselves as the main characters. What is needed for that is a gain-type service and love.

Maternal and paternal talent

New ideas come from a combination of things that already exist. However, that is just the idea when looking at the world from the perspective of a latecomer. Ability to create new things by combining. It is a logical "decomposition and reconstruction" and a paternal talent.

On the other hand, creating one organic thing with a story as the main axis can be called a maternal talent. At the root of it is love. A creator with a maternal talent has both the obsession and obsession with creating a service, as well as the kindness of treating the service with freedom and dignity when it leaves. In other words, entrepreneurship (invention) is considered to be a maternal talent, and investment and strategy are considered to be paternal talent.

Japan is about to enter an era of declining population. What is needed at that time is a way of happiness that does not assume population growth. It can be said that future managers are required to have a form of management based on this, and a maternity service that provides love and gain to people.

Recommendation of reading

Anna, a genius entrepreneur who once failed to manage, and Kuroiwa, a consultant who gives her a new perspective. And Shiraishi watching over Anna in the shadow. In this book, you can learn the essence of future business while following the story they weave. "Gain," "usefulness of the story," and love, which are discussed later in this book. By reading the story, these concepts can be felt as deeply as they are. Also, the part to be stabbed should change depending on the timing of reading, life stage, and life experience. It can be said that it is a new sense of business book that you can get new awareness every time you read it.